Brand Identity | ATLAS LINK

'Atlas + Link'

Infinite connection and expansion encompassing the world

The design is based on the corporate vision of 'infinite connection and expansion encompassing the world'.

The circular orbit flowing through the company name symbolizes a global network. The red color applied to the orbit represents passion and energy for innovation, while the blue color symbolizes technological trust and expertise.

The open line, where the two colors connect in a gradient and gradually fade, visually expresses the infinite potential to break down boundaries and communicate with new values. The solid black typeface, positioned between the red orbit for innovation and the blue orbit for trust, signifies the unwavering foundation of ATLAS LINK that perfectly unites passion and expertise.

'Atlas + Link'

Infinite connection and expansion encompassing the world

The design is based on the corporate vision of 'infinite connection and expansion encompassing the world'.

The circular orbit flowing through the company name symbolizes a global network.

The red color applied to the orbit represents passion and energy for innovation, while the blue color symbolizes technological trust and expertise.

The open line, where the two colors connect in a gradient and gradually fade,

visually expresses the infinite potential to break down boundaries and communicate with new values. The solid black typeface, positioned between the red orbit for innovation and the blue orbit for trust, signifies the unwavering foundation of ATLAS LINK that perfectly unites passion and expertise.

The symbol mark is centered around the corporate name 'ATLAS LINK' and takes the form of an 'Open Orbit' with a red and blue gradient gently wrapping around it. The left portion of the symbol smoothly blends into the background, symbolizing openness and infinite possibilities that transcend physical limits and boundaries.

In particular, the open space on the right side of the symbol serves as a 'window of connection' to communicate with the world's new values. Within this space, the 'ring' (from the Korean pronunciation of 'Link') and the letter 'I' from the English word 'LINK' are organically combined to complete the overall orbit. This visually embodies Atlas Link's brand identity: rather than remaining within a closed boundary, it continuously connects (Links) with the outside world to create infinite synergy.

The symbol mark is centered around the corporate name 'ATLAS LINK' and takes the form of an 'Open Orbit' with a red and blue gradient gently wrapping around it. The left portion of the symbol smoothly blends into the background, symbolizing openness and infinite possibilities that transcend physical limits and boundaries.

In particular, the open space on the right side of the symbol serves as a 'window of connection' to communicate with the world's new values. Within this space, the 'ring' (from the Korean pronunciation of 'Link') and the letter 'I' from the English word 'LINK' are organically combined to complete the overall orbit. This visually embodies Atlas Link's brand identity: rather than remaining within a closed boundary, it continuously connects (Links) with the outside world to create infinite synergy.

드롭다운 메뉴

	Atlas Trust Blue Pantone 654 C CMYK 100/75/10/40 RGB 0/44/95 HEX #002C5F
	Atlas Innovation Red Pantone 200 C CMYK 0/92/73/25 RGB 191/15/52 HEX #BA0C2F
	Atlas Core Black Pantone Black C CMYK 0/0/0/100 RGB 0/0/0 HEX #000000